UNIQLO Netherlands announces exclusive partnership with ATELIER RESERVÉ
April 15 2025, Amsterdam - Global apparel retailer UNIQLO, recognised for its longstanding commitment to quality, style, functionality and comfort, announces today local partnership in the Netherlands with circular fashion pioneer ATELIER RESERVÉ for an exclusive collaboration and RE.UNIQLO STUDIO takeover.
Customers can discover a limited amount of handmade patches and bag charms created by the Reserve Boys in their own studio in Amsterdam, using repurposed UNIQLO clothing, and unique embroidery designs for a limited period of time. The design illustrations, that are made to customize UNIQLO essentials, contain their version of idolized essentials in a fun way to enhance the customer experience. Giving customers the opportunity to personalize and elevate their essentials. Strong and timeless characteristics are prioritized in the designs of ATELIER RESERVÉ and UNIQLO ensuring the clothing items remain relevant beyond passing fashion trends as both brands share the same values of longevity and craftsmanship.
You can find the Reserve Boys at the RE.UNIQLO STUDIO of Koningsplein on the 2nd floor on Saturday April 19th and May 3rd from 10:00 to 18:00 for a live demonstration of the customization by the creative minds behind the brand including personal repair & up-cycling advice.
Spring Summer 2025 show.
Atelier Reservé’s design philosophy revolves around the concept of ‘reconstruction’, where traditional garments are reinterpreted and transformed into contemporary pieces that retain a sense of history. The brand is renowned for its bold, unconventional aesthetic that blends elements of vintage workwear, and military garments with a distinct Japanese sensibility.
At the heart of the brand is a commitment to quality, craftsmanship, and sustainability. Each garment is carefully constructed, often by hand, using premium materials sourced from around the world. This dedication to excellence ensures that every piece not only looks exceptional but also stands the test of time.
Atelier Reservé incorporates up-cycling and reuse in its design process. The brand often repurposes vintage garments and deadstock fabrics, giving them new life and reducing waste. This sustainable approach aligns with contemporary concerns about environmental impact.
By using vintage and repurposed materials, the brand ensures that many of its pieces are one-of-a-kind, offering a unique value proposition to its customers.
collaboration
KARL LAGERFELD X ATELIER RESERVÉ
Introducing: KARL LAGERFELD JEANS X Atelier Reservé. The Amsterdam-based brand, founded in 2016 by design duo Alljan Moehamad and Deyrinio Fraenk, has the same innovative spirit as KARL at its core. Discover bespoke utility jackets and pants, oversized T’s and unique denim essentials, plus exclusive Lové KARL must-haves with original artwork. Embrace your fearless individuality with a bold collection of gender-neutral pieces.
Bags
The Atelier Reservé Re-cut Bags are crafted from re-cut dead stock army fabric and cotton twill army pants. Featuring a one-of-a-kind custom screen-printed artwork, each piece is unique. Lightly padded for volume and comfort. Finished with a durable zip closure and detailed with a signature storytelling label. A statement accessory that blends heritage materials with contemporary craftsmanship.
bio
about the Reservéboys
Atelier Reservé is an Amsterdam-based niche brand that has been creating one-of-a-kind garments since 2016. The two ‘Reserveboys’ behind the brand, visual artist Alljan Moehamad & designer Deyrinio Fraenk, are focused on bringing old stock fabrics, used materials and vintage garments back to life. Redesigning and reinventing a combination of old and new blended in a unique garment with strong Japanese references. Without explicitly highlighting its sustainable and organic nature, Atelier Reservé gives an authentic touch to quality garments that naturally occurs as a result of day-to-day wear and tear. For Atelier Reservé, ‘one-of-a-kind’ means each garment has its own story with its own unique shape. Colours will vary, style will stay.
SPRING SUMMER 2023
MIFFY X ATELIER RESERVÉ
For an exclusive project in season Spring Summer 2023, Miffy has undergone a metamorphosis by Atelier Reservé. This partnership is based on shared core values of sustainability, ethical production and the usage of the highest quality fabrics and materials that are sources by trusted suppliers. Alljan Moehamad, one of the founders of AtelierReservé. “With this exclusive drop, we aim to increase the awareness of sustainability among the younger target audience. Luckily, Bon Ton Toys and Mercis share this mission and see the value of working together with a niche brand such as AtelierReservé, as we have sustainability in our DNA. Miffy is an iconic, relatable and authentic character, which makes her our perfect muse.”