ABOUT THE BRAND/
ATELIER RESERVÉ, a niche market brand that creates one-of-a-kind garments since 2016. The two “RESERVEBOYS” behind the brand, visual artist Alljan Moehamad & designer Deyrinio Fraenk, are focused on bringing old stock fabrics, used materials and vintage garments back to life.
Redesigning and reinventing a combination of old and new blended in a unique garment with strong Japanese references.
“Some say its sustainable and organic, we simply say: Atelier Reservé gives an authentic touch that naturally occurs as a result of day to day wear and tear.”
“One-of-a-kind” means EACH garment has its own story with its own UNIQUE shape.
Colours will vary, style will stay.”
Levi’s® x Atelier Reservé 2021
Since the start of their brand in 2016, visual artist Alljan Moehamad and designer Deyrinio Fraenk have been using old stock and vintage Levi’s® to create new garments in their distinctive style, with Japanese references and tattoo art-style typography. That’s why a collaboration with Levi’s® made perfect sense for the brand, says Moehamad. “There’s just something about the quality of the fabrics and design that make Levi’s® garments ideal for us to use. They have a durability and natural aging process that we love and need. In comparison, we could never do what we do with used fast-fashion products of poor quality.”