ABOUT THE BRAND/
Atelier Reservé / RESERVEBOYS
Atelier Reservé is an Amsterdam-based niche brand that has been creating one-of-a-kind garments since 2016. The two ‘Reserveboys’ behind the brand, visual artist Alljan Moehamad & designer Deyrinio Fraenk, are focused on bringing old stock fabrics, used materials and vintage garments back to life.
The brand’s focus is on redesigning and reinventing garments by using a combination of old and new blended fabrics, with uniquely designed Japanese and tattoo references. Not surprisingly, the brand’s design philosophy and aesthetics have led to admiration and representation around South-East Asia, with exclusive high-end retail partners in Hong Kong, Singapore, China and Japan. The brand’s love for using vintage Levi’s garments and fabrics has also resulted in a long-term collaboration with the global jeans brand. For Levi’s, Atelier Reservé created various limited edition capsule collections, upcycling and reconstructing existing Levi’s classics. With these collections, the two brands appeal to a next generation of consumers who are looking for sustainable and unique pieces with a story, and who are not limited by conventional norms, fashion rules or trends. For Atelier Reservé, each item is genderless by nature and can be worn fitted, oversized, inside out, or anyway the owner likes it.
Without explicitly highlighting its sustainable and organic nature, Atelier Reservé gives an authentic touch to quality garments and embraces the ageing process that naturally occurs as a result of day-to-day wear and tear. For Atelier Reservé, ‘one-of-a-kind’ means each garment has its own story with its own unique shape. All garments are made by hand, by a small team at a workshop in Amsterdam. That’s why colours, shapes and details vary. The consistency is in the love for handwork, quality materials and the free-spirited nature of the makers.
Atelier Reservé follows its own nonconforming path and invites its wearers to do the same.
Levi’s® x Atelier Reservé 2021
Since the start of their brand in 2016, visual artist Alljan Moehamad and designer Deyrinio Fraenk have been using old stock and vintage Levi’s® to create new garments in their distinctive style, with Japanese references and tattoo art-style typography. That’s why a collaboration with Levi’s® made perfect sense for the brand, says Moehamad. “There’s just something about the quality of the fabrics and design that make Levi’s® garments ideal for us to use. They have a durability and natural aging process that we love and need. In comparison, we could never do what we do with used fast-fashion products of poor quality.”