ABOUT THE BRAND/
Atelier Reservé / RESERVEBOYS
The two ‘Reserveboys’ behind the brand, visual artist Alljan Moehamad & designer Deyrinio Fraenk, are focused on bringing old stock fabrics, used materials and vintage garments back to life.
Atelier Reservé follows its own nonconforming path and invites its wearers to do the same.
ATELIER RESERVÉ X AFW
Amsterdam, the 2nd of sept 2022 - Atelier Reservé made its fashion show debut at the latest edition of Amsterdam Fashion Week 2022 sponsored by BUDx with a combination of fashion, performance art and a special musical appearance by Young Sor backed up by Dj Patrick Mordi. A seat at the table in the middle of the space filled with intriguing and exceptional characters, also called ‘Friends Of The Brand’. From a seasoned artist musician such as Faberyayo, to the well-known photographer Andy Tan, who all represent this ever-evolving brand.
AFW AFTER MOVIE
Levi’s® by Atelier Reservé 2022 "Perfectly imperfect"
Since the start of their brand in 2016, visual artist Alljan Moehamad and designer Deyrinio Fraenk have been using old stock and vintage Levi’s® to create new garments in their distinctive style, with Japanese references and tattoo art-style typography. For this Handmade collection, the design team playfully added patches of existing and deadstock fabrics to white 501s®, stonewashed trucker jackets, worker jackets and classic white tees. They also deliberately placed paint spots on the garments, which is a nod to the handmade production process used in the clothing industry. “People often don’t realize that all clothing is still made by humans,” Fraenk explains. “It’s not a matter of just pressing a button on a machine. Errors occur and that’s okay; the imperfections make it interesting.”
The Levi’s® and Atelier Reservé Handmade collection is available online on levi.com and endclothing.com.